If you want to live the ideal lifestyle where you work on YOUR terms, help patients, and run the thriving medical practice that you desire and deserve, this may be the most important web page you ever read…

Dear friend,

Let me ask you a question…

When you decided to practice medicine, you envisioned yourself living the ideal lifestyle, where you could help patients, work on your schedule, and run the thriving medical practice that you desired and deserved. Right?

What Happened to That Dream?

• Are you still “scrambling?”
• Are you still living in fear with unpredictable months of revenue or facing an uncertain business future?
• Are you still wondering where “all the time went” every day, running to the next patient, never quite catching up?

I Was Just Like You.

Wondering where it all went wrong, why I was working so hard with so few results.

Just like you, I wanted to help sick people and make a difference.

Just like you, I kept pushing. Just a few more weeks.

A few more months and my medical practice would FINALLY be a source of joy (and fulfillment) in life,

instead of an out-of-control monster…

Finally, one late night (or morning).

 I was working in my office, with 57 browser tabs open and so many stacks in front of me that I couldn’t see the desk underneath.

The clock on the wall had passed 2:30 a.m. In my head, I did the math.

I can stick to my schedule if I drive home now, sleep for a few hours, and then drive back.

Does this sound like some of the challenges that you are facing?

If the answer to the questions asked above is yes, then I have a solution to help you overcome these challenges.

My name is Barbara Hales, M.D.,

and I’m here to show you the exact step-by-step process you can use to incorporate content marketing into your business to attract new patients, retain more patients, and increase revenue to grow your business.

I know how challenging it can be to grow your business and see an increase in revenue. To assist you in overcoming these challenges, I’ve developed a step-by-step process for incorporating content marketing into your business to attract new patients, retain more patients, and increase revenue to ultimately grow your business. And the best part is, I want to share it with you right now.  The step-by-step process is called the:

MEDICAL TEAM PLAYBOOK

If you are well-versed in your medical practice and your team is capable of breaking previous monthly revenue and year-over-year growth records, “Medical Team Playbook” is ideal for you. if you want to reach more patients and change more lives, with just a few small “tweaks” and marketing “add-ons.”

We both know that your strategy, implementation, course correction, and vision led your medical business to this point, but perhaps you’re unsatisfied with slow progress, or you know you’re capable of so much more.

• The immediate tactic I used to jumpstart the growth of my business, enabling me to network with others locally and tap into a rich source of referrals.
• An exciting “double-dip ad in disguise” strategy that had my phone ringing off the hook for appointments that almost no business, let alone a medical practice, uses — and that you can start using TODAY.
• The exact marketing techniques allowed me to go from zero patients to more than 10,000 active patients. As you know, hindsight is 20/20, and I’ll share my success and mistakes, plus what I would do in your position if I had to do it all over again.

Module 1: Content Marketing

Attract Your Ideal Patients And
Get Their Friends & Family Raving About
You And Your Practice

Can I ask you a question? How would it feel to be established as a doctor who is also a thought leader, go-to authority, and expert in your specific medical niche and marketplace?

My ultimate goal is to position you as the expert that a patient seeks when looking for a solution to a medical problem. This is a marketing “dream come true” for you in terms of building your brand and getting patients clamoring for your services.

Although I cannot guarantee it, I want your business to appear as the number one result in search engines like Google. I want to show you how to effortlessly drive traffic to your website, engage your viewers, build awareness and boost the search engine rankings. If all or any of that sounds great to you. Then I highly encourage you to pay attention to our content marketing for you and your practice.

• How to tap into the power of free organic advertising to engage your future patients. Follow our exact plan to convert leads, introduce prospective patients into appointments.
• The way we nurture patients to differentiate ourselves from competitors and colleagues, and how you can do the same by solving their problems and “always being in their ear” so you’re never forgotten — this is the true power of follow-up and the internet.
• How to stay relevant and timely, so your leads always pay attention to your messaging and remain loyal to you for years to come.

If your team is not consistently publishing social media posts, news articles, videos, and blogs, then you are behind the times— because one of your competitors down the street is making use of these marketing avenues. 

Module 2:

Search Engine Optimization
(SEO)
for Medical Practices

Do you want more traffic, attention, a larger influx of patients, inquiries, and monthly customers?

The solution for you is search engine optimization and when compared with the content marketing techniques we’ve already discussed can keep your business relevant, with a steady influx of people seeking your office for medical solutions.

Consider the following scenario to appreciate how fortunate you are to have a medical practice: someone has left earlobe pain and is looking for an Ear-Nose-and-Throat doctor. That future patient is almost 100% guaranteed to pay money to someone. Why not you? Unlike other industries where a prospect may want a new pool or fresh landscaping, someone with a pressing medical problem is urgently searching for you specifically. Will they be able to find you?

That depends if you watch the “Search Engine Optimization” module, where we show you…

• Our office uses “keyword discovery tools” to spy on keywords used by our competitors, allowing us to “go deep” with the specific specialized solutions your prospects are looking for.
• Most website creators use the powerful Google tool regularly, but medical practices rarely use it… install this tool in five minutes and never run out of ideas for website content again. For example, if you’re a dentist and your website visitors search for “Invisalign,” you’ll be notified that you need to create more “Invisalign” content based on their searches. Create more of what your visitors are searching for! 
• How to target both “short tail” and “long tail” keywords so that you succeed in attracting organic traffic while others fail or struggle
• The secret methods to train Google to become your 24/7 promoter while you sleep. Your office may be only open from nine AM to five PM, but a patient may Google your services at three AM when they’re in pain, and your name comes up. If they’ve never been to your office, they may not know your name, but your name pops up by the services you provide, your location, and the keywords.
• How to appear FIRST in the search engine results so new patients find you quickly

and considered what words you are known for, what searches bring people to you and your site? What problems do you solve, and what keywords attract website visitors? All of that seems overwhelming, right? Well, what if it was SIMPLE and STRAIGHTFORWARD once we showed you how to make a data-driven decision moving forward? 

As you know, getting people to your medical practice’s website is only the beginning. A crucial next step for your strategy needs to be.

Module 3: Making an Optimal Website

Without a website, you won’t generate the number and type of patients that you need to move forward. It’s crucial that you have an inviting, informative, easy-to-navigate website that you control, so you aren’t at the mercy of review sites like Yelp or an insurance company. In this module, you’ll discover.

• The four must-have pages of your website that are proven to convert, and that your prospective patients are looking for. Have you noticed that many websites— especially those for medical websites— are very intuitive to navigate while others are simply confusing and frustrating? Let me show you how to be effective!
• How to make your website easily found by “type-in” traffic AND why you don’t need to throw away your old website if you already have one and are looking for a fresh design.
• This is important: search engines such as Google want to ensure you didn’t go out of business ten years ago. It’s important that you keep your website up-to-date, even if you only make slight, regular changes. Many medical practices don’t even know they should be doing this, or they see it as a chore not worth thinking about. Let my “Medical Team Playbook” course make this recurring task simple enough to be done like clockwork in your company, and rewarding enough so that you see real results.
• The number one “piece of information” most visitors to your website are looking for— if they don’t find it, they leave! — And takes less than 30 seconds to add to your website.

 If you don’t have a website or you’re overdue for a website refresh, this checklist will give you a clear plan. Even if you are an established medical practice, I guarantee that you’re missing out on several of these items, and therefore leaving money on the table. 

The good news is, these are quick problems to fix. And as soon as you do, you can continue your progress and jump right into it.

Module 4: Blogging

Many medical practices don’t know that search engines (Google) AND human beings love fresh content, and that means that blogging to promote your medical practice is no longer a luxury— it’s a necessity. Blogging provides an opportunity to educate and let your team’s personality shine. When future patients read your posts regularly, they feel the “warm and fuzzies” as if you are their friend. They’ll feel more comfortable, ready to become, and remain, your patient. In the blogging section, we’ll show you.

• How to persuade your team to create an editorial calendar so that your blogging work is completed, measured, managed, and consistent.
• Easy-to-implement outside-the-box storytelling “hacks” to avoid being a bland medical marketer. When was the last time you shared a funny story about your office or ran a trivia contest? Apply these new ideas to your business.
• The secrets of the most engaging headlines. You already know being a user of Twitter or Facebook that most readers never read or click past the headline. Therefore, most of your thinking needs to go into your headline creation and optimization. We’ll show you what to do and what not to do.
• The three E’s of blogging to make content creation a no-brainer for your team and ensure your content attracts the right people time and time again.

Blogging is your key to standing out, getting prospects to participate, and overcoming your future patient’s objections even before they talk to you. 

How much better would life be if patients called you, ready to book an appointment, with most or all of their questions already answered?

Module 5: Ezines & Newsletters

It is in your best interest to establish loyalty and trust with your subscribers and convert them into patients! Furthermore, it is time for you to be viewed as an authority and rise above the other “identical” voices out there who provide similar medical services in your geographic area. Get people wanting YOUR services from YOU, specifically, and land in those prospects’ email inboxes regularly.

• Internationally registering your e-zine! Did you even know this was a required step in the process?
• How to “split test” alternate subject lines, content, and keywords so that you are no longer guessing in your marketing
• Common ezine writing and publishing mistakes to avoid that we see again and again in struggling medical practices. Don’t be another statistic!
• My go-to method to uncover the best problems, lists, tips, stories, case studies, and breaking news to share with any customer database— this will make your business shine regularly and build those relationships with your patients consistently
• How to name your e-zine. Believe it or not, this is what holds back many medical practices from greatness! Name selection is an art, not as easy as you might think. I’ll share the criteria and thought process that goes into “naming” an e-zine that makes sense and establishes the branding you desire

• Attracting subscribers to your e-zine using free gifts like white papers, e-books, tip sheets, frequently asked questions, free evaluations, consultations, and trial memberships

What if you sent a physical version in the post mail to all your patients, or your top 500 best patients, or those you were trying to win back for future visits? What if you had printed copies of your newsletter in your waiting room, showing your patients how cutting-edge your practice is?

I’m hoping that by now, you understand that there are many marketing techniques (such as these) you can apply that pay off in multiple ways, including.

Module 6: Podcasts

Here’s something that surprised me: 70 million Americans have listened to at least one podcast in the last year. If those curious listeners are tuning into podcasts, why not yours? This takes your medical marketing to the next level.

• The questions you need to ask yourself BEFORE creating a podcast to ensure you have the right goal and you’re taking the proper actions to reach it.
• The essential podcasting hardware (basic gear) you’ll need to get started quickly, avoid getting bogged down in technical details, and enjoy the podcasting process.
• The four P’s of effective podcasts to ensure your podcast is a valuable asset that helps your business instead of holding it back. If you do this correctly, podcasting will be enjoyable for you, beneficial to your listeners, a source of leads and income, and something that grows on its while also evolving alongside your business in the future.
• Untapped and previously unknown methods to bring new visitors to your website that are only possible with podcasting
• As with many profit-generating activities, if you aren’t using previously proven methods to build a stronger medical marketing machine and develop more resilient, predictable revenue… you may experience F.O.M.O. (Fear of Missing Out) or overwhelm from all the tasks you “aren’t” performing in your business, but should. Podcasting is one of those components of your practice that, once established, you’ll wonder how you ever got by without it, why it took you so long to act, and why you didn’t make it so simple in the first place. Allow me to give you that clarity with your podcasting.

Module 7: Videos

Video allows you to establish the “know, like, and trust” factor. You and I both know that text is all over the internet, but many people don’t skim or read, especially on mobile devices (phones), where most of your website visitors are.

You’ll be able to demonstrate procedures, answer common questions, help your patients understand their options, and get your patients to refer your videos to their friends and family after I show you the types of videos you should make and how to make them.

Invodo says 92% of mobile users share videos. 52% of consumers watching product videos makes them want to purchase. Wise Owl says 72% of biz say video improved their conversion rate, and 70% of the consumers say that they shared a brand’s video. So not only is your target market viewing the video, they’re sharing it with the world. According to Cisco, video accounts for 85 percent of U.S. internet traffic this year, so if you’re not videotaping, you’re only getting 15 percent of the traffic. If you aren’t using video, you are missing out!

• How to plan your content so that your videos keep delivering for you time and time again.
• How to create your first compelling, relevant, engaging videos that grab attention quickly and get the views, clicks, comments, and sales you want from your content
• How to “scientifically” setup your videos for success with the right tags, descriptions, captions, and search engine optimization
• The best practices for the most effective professional videos— what to say, how long to say it, and what to avoid to keep yourself out of legal trouble

MEDICAL TEAM PLAYBOOK: THE ADVANCED COURSE

The second half of the “Medical Team Playbook” where we share advanced techniques. Now that you’ve established a foundation of content, a website, a blog, a newsletter, a podcast, and video, you can take massive action to proactively find your ideal patients online, employing the following strategies:

• The secret recipes for press releases that get more attention to your practice get “on the journalist’s desk” and brand your medical practice, craft a story that “tugs on the heartstrings” in a quick and concise way
• The right way to share case studies (success stories), testimonials, problems, pain points, solutions, results, statistics, and quotes— along with our proven template— to get your patients excited about what your medical services can do for them:
• How to publish white papers to announce new services, unpack features of your new product, establish expert credibility, and educate your prospects about what you do in a fun way
• The best way to use social media marketing to enhance your business. Are you aware that Facebook has more than 1 billion users (79% of adults) and 300,000 businesses? Are on Facebook. Now is the time to get personal and be known for specific keywords, services, and solutions on social networks
• What you need to know about lead magnets including our five proven models that you need to apply today to pre-answer patient questions and educate them with easy-to-understand free videos
• How you can monitor, respond, and reward reviews to enhance your online reputation and become known as the go-to medical providers in your industry— plus, which review websites to use AND how to get alerted every time a patient leaves a (positive or negative) review about you and your business. Isn’t it finally time you stay up-to-date about what others are saying about you?

When you complete your “Medical Team Playbook”— we’ll mail you a certificate of completion certifying that you are now fully trained to use digital marketing to grow your medical practice.

This course is perfect for you if you are a specialized medical provider of any kind— the marketing principles are the same from a dentist to a plastic surgeon. This course is specifically suited for private practice with less than four medical professionals and a team of staff members.

• You are a hospital doctor… this is specifically for teams in medical offices looking to use the internet to grow their practice
• You believe “luck” will get your medical practice to new milestones and achievements
• You resist change and don’t believe in trying new things
• You’re satisfied with the next month and next year looking the same as previous months, with no growth or progress

• You believe that there’s an easier way to land patients using the internet without hiring additional staff, spreading yourself too thin, or adding massive expenses to your balance sheet.
• You want those in your office to work smarter but not harder
• You’re ready to focus on patient care while your business grows with less time and effort from you

Here’s Everything You’ll Get Inside
The “Medical Team Playbook” Course…

• A certificate of completion is physically mailed to you after you pass the tests related to each module.
• A quiz at the end of each module to test your knowledge
• The physical “Content Copy Made Easy” book sent to you in the postal mail
• Included 15 minute 1-on-1 consultation with Dr. Barbara Hales, M.D. to address your specific questions and give your medical practice the exact help it needs
• Unlimited lifetime access: login anytime, and as many staff members in your organization can access the content without any additional fee
• Your homework assignments are reviewed personally by Dr. Barbara Hales with remarks and feedback
• A Facebook Live stream twice per month discussing up-to-the-minute marketing techniques you should apply moving forward
• 7 video modules (including transcripts) in the masterclass course, plus 6 video modules and transcripts showing more advanced marketing techniques
• Training about content marketing, SEO, an optimal website, blogging, ezines, podcasting, videos, press releases, case studies, white papers, social media, lead magnets, and reputation management

P.S. What if all “Medical Team Playbook” did was free up 10 hours per week for your team and acquire 10 new patients per month?

If the only thing “Medical Team Playbook” did was put your employees “to work” running your medical practice on autopilot… freeing you up 1-2 days per week so that YOU had the freedom to do what YOU wanted… would that be worth it?

It’s time to stop wondering and join today. Click the order button above, you’ll get instant digital access to the “Medical Team Playbook” online course, and you can begin to make changes in the way you do business, acquire patients, and get recognized for your excellent medical products and services.